It is a reality – Most of small business owners are the same, they focus so much on the day-to-day tasks that they are not able to see more than a just a few feet ahead, and everything beyond becomes just a blur. This leaves them unsure of the future ahead, and makes them vulnerable to ‘bumping into obstacles’ which can be best avoided. On top of it, the feeling of being confused about what your business should be doing is inevitably both painful and expensive!
On the other hand when you have clarity of vision, you clearly understand where do you need to drive your business to deliver to your own short and long-term aspirations & ambitions, and then you can opt for the shortest distance between where your business is now and where you want it to be in the future.
It’s time to create your businesses vision statement. You really don’t have to worry about trying to make it perfect. What’s more important at this point is to begin the dialogue with yourself about the business you’re trying to create.
Begin with a clean slate. Imagine your business three to five years in the future, and answer the following questions
What service do you provide and what products do you sell?
- What types of clients do you have – Retail, Corporate, etc?
- Where is your location of work? Do you work at home or in an office? Describe everything.
- Are you an owner or a hands-on employee? Are you involved in day to day activities or you manager people who deliver it for you?
- Do you have employees? If so, how many? What do they do? Be as specific as possible.
- What does this business do better than any other? What are you famous for? What makes you unique or different from your competition?
- How do you feel about this business? What motivates you about running this business?
- What are the three or four keywords you often use when you describe your business to others? Alternatively what are the keywords your clients use when describing what you do for them to others?
Now, you have to pull out the strongest words in your descriptions. Lookout for those words that sets off an emotional current in you. What words generate hope, passion and obsession in yourself when you read them on the paper? Well ALL of these words inspire you, and they have to be a part of your vision statement. Your words should depict the type of clients you serve, the service you provide, and the geographic coverage of your service. That’s it – you are now all set to write your own vision statement
What stage of entrepreneurship are you dealing with today? Do take a moment to recognize where you are in your business and what skills you need to steer successfully through the stage. To get answers to all these questions and to establish your leadership style, join our Leadership Development Program and please visit us at www.leaderinu.in/life.php. Based on the lifecycle of an enterprise, we have developed a framework to understand the skills required in order to be a successful entrepreneur. It is outlined based on some business must at each of these stages and skills required by an entrepreneur to meet those must or overcome those challenges.