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Understanding your customers

What is the sole purpose of a business's existence? Put simply, a business exists to satisfy customers' needs, in one form or the other. It could be in the form of a product, a service or an effective solution to their problems. Thus, to correctly address customer needs and problem, it is vital to correctly understand the target customer

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Competitive Advantage

The main objective of any business is to grow and generate profits. And to grow a business, a business-owner should and has to look out for opportunities and advantages that can add value to his/her enterprise. With the industry and marketplace getting increasingly crowded, there is often only a tiny distinguishing factor that separates and makes you better than your competitors. And that factor is your COMPETITIVE ADVANTAGE.   In simple words, your competitive advantage or edge is

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Revenue Model & Pricing

Revenue  Model & Pricing   What does an entrepreneur do when he comes up with a brilliant business idea? He spends days or even months in planning how his start-up venture is going to take off and create value in the market. The operational blueprint is drawn with care. Side by side, he draws the blueprint for the revenue model as he realises that no start-up or business venture can be successful without financial support and viability.  It is this all-important

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Brand Your Business

“Be so good they can’t ignore you.” - Steve Martin   Being ‘so good’ in today’s dynamic and competitive business environment is the key to success, growth and sustainability. And, that is what a brand is all about. A brand is the identity of the business which:   - connects you to your customers - communicates your value proposition - controls your image in the market    What is a brand?   A brand is

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Digital Marketing

Digital Marketing Guide   Let's say there's a new pet shop that has opened in the neighbourhood. But how will you know what services they offer? Is it a shop selling pet food and accessories only or does it provide pet grooming services too? If yes, do they offer home delivery and services too? There are two ways of finding out. One is that you make an effort to visit the shop and find out and the second could be you gathering the information via some other channel. This

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Grow Your Sales

Grow Your Sales    “Sales is not about selling any more, but about building trust and educating.” - Siva Devaki    Sales are the process or the activities involved when a certain amount of goods or services needs to be sold within a specific time period. However, today is not just a process, it is an art. It is not a single entity rather an entire ecosystem of different processes that contribute towards a successful sales.    In the

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web Designing

What is Web Design? Web design refers to the design of websites that are displayed on the internet. It usually refers to the user experience aspects of website development rather than software development. Web design used to be focused on designing websites for desktop browsers; however, since the mid-2010s, design for mobile and tablet browsers has become ever-increasingly important. A web designer works on the appearance, layout, and, in some cases, content of a website. Appearance, for

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