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Understanding your customers

What is the sole purpose of a business's existence? Put simply, a business exists to satisfy customers' needs, in one form or the other. It could be in the form of a product, a service or an effective solution to their problems. Thus, to correctly address customer needs and problem, it is vital to correctly understand the target customer

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Competitive Advantage

The main objective of any business is to grow and generate profits. And to grow a business, a business-owner should and has to look out for opportunities and advantages that can add value to his/her enterprise. With the industry and marketplace getting increasingly crowded, there is often only a tiny distinguishing factor that separates and makes you better than your competitors. And that factor is your COMPETITIVE ADVANTAGE.   In simple words, your competitive advantage or edge is

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Revenue Model & Pricing

Revenue  Model & Pricing   What does an entrepreneur do when he comes up with a brilliant business idea? He spends days or even months in planning how his start-up venture is going to take off and create value in the market. The operational blueprint is drawn with care. Side by side, he draws the blueprint for the revenue model as he realises that no start-up or business venture can be successful without financial support and viability.  It is this all-important

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