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The TRACOM Group is a company that strives to enhance workplace performance through their products and services. Everything they do is aimed at creating a more effective workforce and work environment for clients. Tracom strives to achieve this goal by providing solutions through interpersonal skills training, team development programs, sales effectiveness training, survey and assessment design, or consulting in the areas of performance management, leadership development, or employee engagement.
TRACOM is best known for the original development of the world-famous SOCIAL STYLE Model™, a proven model for building interpersonal and selling skills. Company founders Dr. David W. Merrill and Roger Reid first developed this model in the 1960s. Through changing business environment and needs Tracom innovated and refined the model to suit those changes. These changes also led to creation of measurement instruments that form the portfolio of tools of the present day.